I am launching a campaign against psuedo-sustainability. I am talking about the kind of choice-within-non-choice rubbish that persuades us that multi-billion dollar organisations give a stuff about you, me, the environment, or our future. Like stickers on paper towel dispensers urging us to love Mother Earth by using less paper, while the electric hand drier roaring hot air, fuelled by GHG-exhaling lumps of coal, is notably free of moralistic sticker-wisdom.
You might as well offer a Q-tip to a prisoner on death row to clean out his ears before heading to the chair. This is not a choice, people, and this is not responsibility. Telling me to love the planet when I've used a sophisticated set of elevators to reach my client's office, 2 miles off the ground, clad in steel and glass, constantly air-conditioned, carpeted and furnished with petrochemicals and all manner of metals, where employees generate financial profits which require the extraction of rare earths and non-renewable resources, over which individuals have no choice whatever, would be hilarious if only it weren't so desperately criminally, stupidly, outrageously wrong. It's like offering safety advice at Suicide Point; handing out comfort blankets to babies before throwing them into a cooking pot. It's insulting to suggest that individuals in a bathroom on the 78th floor of a city high-rise are actually making a responsible choice for Planet Earth if they use fewer paper hand-towels. While we're at it, cancel the SDGs: they're from the same bullshit mould.
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AuthorHow to identify myself... a deeply concerned citizen of a fucked-up world, swinging with circadian regularity between esprit de vie and deep, black despair. PhD, entrepreneur, author, international experience, woman (should I add chromosomes to my list of qualifications....?) Archives
May 2020
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